Tariq meets Alex. They were working together to disrupt consumer exploitation in Egypt through launching a new version of dubizzle, the popular classifieds website from Dubai.

With the advancement in mobile tech & growing dispensable income, there was an opportunity to increase the mobility of items. They developed a product, pitched it to the board & got it patented.

The first iteration of Shedd is born, known then as dubizzle instant. It allowed people to share what they owned and underused - from screwdrivers to watches to powerboats.

6 months of tinkering, tweaking and fluffing peaked at 5 users all at once. It wasn’t going to plan. We scrapped the app and went back to the drawing board.

54% of the average woman’s wardrobe is made of items used once, never to be worn again. Coupled with an exploding fashion industry, we knew we could make better use of the world's possessions.

Following successful tests in Lebanon and a launch in UAE, Shedd got it’s first funding of $1M by dubizzle and started expanding it's team.

Quickly the Shedd way of life took off, with thousands of everyday women trading their unworn fashion, and celebrities joining in to auction off limited items donating funds to good causes.

Following the run-away success of Shedd in the UAE, the goal was to test a second market with entirely different characteristics. Enter Bulgaria.

The sleepless nights began to pay off when we not only saw exponential growth of the core Shedd platform, but also a strong brand launching initiatives such as ASOB (All Shapes of Beautiful).

As we started scaling up operations, more support was needed to moderate content & engage with our users. In came a hub in Jordan to expand the international flavour of Shedd.

Shedd ventures down-under to test Australia as a potential market.

The Sheddnesday Intern programme is born. A fiercely competitive ‘Apprentice’ style initiative to unearth the brightest talent in the UAE – Enter Rebecca and Angela the first recruits.

Frustrated by how the big shipping providers worked, we created our own courier service, connecting buyers and sellers with ease and speed – our record was 1hr 12minutes, from tapping "buy" to delivered!